The Fashion Brand Clinic Podcast - Season 3 Episode 009 - The Styling, Strategy and Story That Built Khanum’s With Rokeya Khanum
This week I’m joined by the brilliant Rokeya, founder of Khanum’s, a fashion brand that’s redefined what it means to build high-end without the big budgets
Rokeya started Khanum’s while working full-time, using just £2,000 of her own savings. Fast forward to now and she’s grown a beautiful brand with a global customer base, all without compromising her creativity or values.
In this episode, she shares the real story behind that fast growth, how she creates Vogue-worthy visuals on a budget and why staying rooted in your mission is the key to building a brand with depth.
In this episode, we cover:
💸 Where she spent her initial £2k to make the biggest impact
⚡️ The strategy that helped her hit six figures in under a year
📷 How she creates luxury-level imagery without overspending
📩 Building an email strategy that feels considered, not pushy
🌍 Managing international logistics as the brand grows
🧠 Balancing creativity, leadership and letting go of control
🌟 What’s next for Khanum’s—and the big vision driving it all
Whether you’re bootstrapping, scaling or refining your brand identity, this conversation is a masterclass in doing more with less and doing it beautifully.
🔗 Links & Mentions
Follow Rokeya and shop the brand:
https://www.instagram.com/khanums
Listen & Watch
🎥 Watch this episode on YouTube
🎧 Listen on Apple Podcasts or Spotify
Sponsors
✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!